📖 Tank Metrics Blog
Startup metrics, explained like a human wrote them.
No jargon, no finance degree required. Every guide links straight to the free calculator that does the math for you.
Profit & Margins
What Is EBITDA? A Simple Guide for First-Time Founders
The metric investors ask about first — broken down with a plain-English formula and a real example.
Read the guide → Customers & Unit EconomicsLTV:CAC Ratio Explained: The Number Every Investor Checks First
Why a 3:1 ratio is the magic number, and exactly how to calculate both sides of it.
Read the guide → Valuation & DealsHow Startup Valuation Actually Works (Pre-Money vs Post-Money)
What it really means when a Shark says "I'll give you 50 lakh for 5%" — and how to check the math yourself.
Read the guide → Growth & CashBurn Rate and Runway: How Long Can Your Startup Actually Survive?
The single number that decides whether you're fundraising from strength or from panic.
Read the guide →